Canada's original gourmet beef protein bar. 100% Sustainable grass-fed sirloin beef delivering more protein per gram than traditional jerky. We worked with celebrated Canadian Chefs to craft five unique and exciting flavour profiles. With a texture that is softer on the pallet, and a finish that is savoury, find your favourite flavour, or try them all in a customized selection chosen by you. From farm to pocket, we hope you enjoy our real craft protein bars!